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[Case 03]

Designed a personalized learning experience that supports motivation, focus, and course completion.

Online Learning

Lumea

Learning, Made Personal and Engaging

[Project Overview]

Lumea is an online learning platform that aims to grant users agency in their learning journey and increase course completion. With flexible and transparent pricing options and course customization features, users can access unique amenities such as AI-driven coaching, cohort-based learning, and personalized courses.

[Problem Statement]

Users of Online learning platforms, such as Coursera and LinkedIn learning, don’t always finish their courses due to issues with motivation, time management, course length and poor course matching with their skill level.

[Industry]

Online Learning

[My Role]

UX/UI Designer, Project Manager

[Platforms]

Desktop and Mobile

[Timeline]

Aug 2024 - Dec 2024

[Deliverables]

High Fidelity Prototype Web & Mobile

Design System

UX Case Study Report

View Mobile Prototype

View Mobile Prototype

View UX Case Study

View UX Case Study

[Persona]

George

Student

"I need courses that can help me switch my major into Data Science"

Age: 23

Location: Seattle, Washington

Tech Proficiency: Moderate

Gender: Male

[Goal]

Build a strong foundation in advanced mathematics and data analysis.

Complete courses that offer credible certifications aligned with his academic and career goals.

Apply learned skills confidently in real-world and professional scenarios

[Frustrations]

Struggles to maintain focus during long or unstructured lessons, leading to disengagement

Often enrolls in courses that are either too basic or too advanced, leading to frustration and drop-off

Low confidence in course completion due to past experiences with disengagement and drop-off

[Process]

[01] User Research

Conducted competitive analysis of Coursera, Udemy, and LinkedIn Learning to identify gaps in motivation, personalization, and community features

Defined user pain points through persona development, focusing on motivation loss, time management issues, and poor course–skill matching

Unclear pricing and subscription options make users hesitant to commit

[01] User Research

Conducted competitive analysis of Coursera, Udemy, and LinkedIn Learning to identify gaps in motivation, personalization, and community features

Defined user pain points through persona development, focusing on motivation loss, time management issues, and poor course–skill matching

Unclear pricing and subscription options make users hesitant to commit

[01] User Research

Conducted competitive analysis of Coursera, Udemy, and LinkedIn Learning to identify gaps in motivation, personalization, and community features

Defined user pain points through persona development, focusing on motivation loss, time management issues, and poor course–skill matching

Unclear pricing and subscription options make users hesitant to commit

[02] Insights

Lack of gamification and goal-setting features contributes significantly to low user motivation and course abandonment

Users struggle to find courses that match their skill level, often encountering content that is too basic or redundant

Unclear purchasing options and subscription structures increase cognitive load and reduce trust during checkout

[02] Insights

Lack of gamification and goal-setting features contributes significantly to low user motivation and course abandonment

Users struggle to find courses that match their skill level, often encountering content that is too basic or redundant

Unclear purchasing options and subscription structures increase cognitive load and reduce trust during checkout

[02] Insights

Lack of gamification and goal-setting features contributes significantly to low user motivation and course abandonment

Users struggle to find courses that match their skill level, often encountering content that is too basic or redundant

Unclear purchasing options and subscription structures increase cognitive load and reduce trust during checkout

[03 Design Solution]

Designed a reward-based, gamified learning system to improve motivation and encourage course completion

Introduced AI-driven course customization and personalized learning plans to better match user skill levels

Created flexible course structures and transparent pricing options, allowing users to choose their preferred level of accountability

[03 Design Solution]

Designed a reward-based, gamified learning system to improve motivation and encourage course completion

Introduced AI-driven course customization and personalized learning plans to better match user skill levels

Created flexible course structures and transparent pricing options, allowing users to choose their preferred level of accountability

[03 Design Solution]

Designed a reward-based, gamified learning system to improve motivation and encourage course completion

Introduced AI-driven course customization and personalized learning plans to better match user skill levels

Created flexible course structures and transparent pricing options, allowing users to choose their preferred level of accountability

[04] Testing & Iteration

Conducted usability testing with students, professionals, and educators aged 18–45

Identified major usability issues including overwhelming user profiles, inefficient loading flows, and cart/payment confusion

Iterated on filters, quiz interactions, and checkout flow based on direct user feedback

[04] Testing & Iteration

Conducted usability testing with students, professionals, and educators aged 18–45

Identified major usability issues including overwhelming user profiles, inefficient loading flows, and cart/payment confusion

Iterated on filters, quiz interactions, and checkout flow based on direct user feedback

[04] Testing & Iteration

Conducted usability testing with students, professionals, and educators aged 18–45

Identified major usability issues including overwhelming user profiles, inefficient loading flows, and cart/payment confusion

Iterated on filters, quiz interactions, and checkout flow based on direct user feedback

[Outcome]

Delivered a responsive mobile and desktop prototype showcasing personalized learning paths and clear purchasing flows
Improved clarity and usability across onboarding, course discovery, and checkout experiences
Created a scalable learning platform concept designed to increase engagement and course completion rates

[Key Learnings]

Motivation Drives Completion

Gamification and clear goal-setting significantly impact whether users finish courses.

Motivation Drives Completion

Gamification and clear goal-setting significantly impact whether users finish courses.

Motivation Drives Completion

Gamification and clear goal-setting significantly impact whether users finish courses.

Personalization Reduces Cognitive Load

Matching course content to skill level is essential for meaningful learning.

Personalization Reduces Cognitive Load

Matching course content to skill level is essential for meaningful learning.

Personalization Reduces Cognitive Load

Matching course content to skill level is essential for meaningful learning.

Clarity Builds Trust

Transparent pricing and simplified flows improve user confidence and decision-making.

Clarity Builds Trust

Transparent pricing and simplified flows improve user confidence and decision-making.

Clarity Builds Trust

Transparent pricing and simplified flows improve user confidence and decision-making.

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